
In just 16 days, a former five-star hotel in Arosa is undergoing a complete transformation. What was once a luxury retreat will soon become The Grand Arosa Pop-Up Hotel, the largest pop-up hotel in the mountains, open to everyone, all year round.
This ambitious project is not just about speed; it's about redefining hospitality through innovation, digital operations, and AI-driven guest experiences.
At hostz, we are proud to be at the core of this transformation, bringing our expertise in hospitality operations, revenue management, and 24/7 guest communication to ensure a seamless experience for both short-term travelers and long-term guests.
From Empty to Operational in 16 Days
Launching a hotel in just over two weeks sounds like an impossible challenge. But by leveraging smart partnerships and a tech-first approach, The Grand Pop-Up Hotel Arosa is making it happen.
Who’s Behind the Magic?
Each company involved focuses on what it does best:
NOVAC-SOLUTIONS GmbH: dealmaking, branding, partnerships, and restructuring
hostz Hospitality AG : hospitality operations, revenue management, digital guest communication
ailean.io : AI-powered hospitality guest journey
This streamlined collaboration allows us to turn vision into reality, fast.
A New Kind of Hospitality
No Stars, Just Stories. That’s the concept behind The Grand Pop-Up Hotel Arosa. Instead of chasing traditional five-star ratings, the focus is on community, affordability, and accessibility.
What Makes This Hotel Unique?
Affordable Pricing: Rooms start at CHF 990 per month, making long-term stays in the mountains more accessible than ever.
Open Year-Round: Thanks to self-check-in and digital processes, the hotel remains operational even during the off-season.
Two Target Groups:
Tourists looking for an easy-to-book, adventure-packed stay.
Long-term guests seeking a workation, creative retreat, or simply a break from city life.
24/7 Digital Guest Communication: With AI-driven solutions, guests can receive support in multiple languages, ensuring a smooth and hassle-free experience.
Beyond the Pop-Up: A Lasting Impact on Arosa
Although The Grand Pop-Up Hotel Arosa is planned as a one-year project, its influence will extend beyond that. By attracting a new type of visitor, not just weekend tourists, but long-term explorers and remote workers, the hotel is helping to diversify the local economy and bring fresh energy to Arosa.
This project is a testament to what’s possible when pragmatism meets innovation.
At hostz, we’re honored to be the go-to digital operations partner for projects like this, proving that the future of hospitality is smart, flexible, and guest-centric.
🚀 Opening on April 16. Be part of the story. Book now at www.grandarosa.ch.
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