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hostz powers the digital transformation of The Grand Arosa Pop-Up Hotel

  • Sofia Strahl
  • Mar 13
  • 2 min read
Integrated technology in hotels
The Grand Arosa Pop Up Hotel is opening its doors on April 16th, 2025

In just 16 days, a former five-star hotel in Arosa is undergoing a complete transformation. What was once a luxury retreat will soon become The Grand Arosa Pop-Up Hotel, the largest pop-up hotel in the mountains, open to everyone, all year round.

This ambitious project is not just about speed; it's about redefining hospitality through innovation, digital operations, and AI-driven guest experiences.

At hostz, we are proud to be at the core of this transformation, bringing our expertise in hospitality operations, revenue management, and 24/7 guest communication to ensure a seamless experience for both short-term travelers and long-term guests.


From Empty to Operational in 16 Days

Launching a hotel in just over two weeks sounds like an impossible challenge. But by leveraging smart partnerships and a tech-first approach, The Grand Pop-Up Hotel Arosa is making it happen.

Who’s Behind the Magic?

Each company involved focuses on what it does best:

  • NOVAC-SOLUTIONS GmbH: dealmaking, branding, partnerships, and restructuring

  • hostz Hospitality AG : hospitality operations, revenue management, digital guest communication

  • ailean.io : AI-powered hospitality guest journey

This streamlined collaboration allows us to turn vision into reality, fast.


A New Kind of Hospitality

No Stars, Just Stories. That’s the concept behind The Grand Pop-Up Hotel Arosa. Instead of chasing traditional five-star ratings, the focus is on community, affordability, and accessibility.

What Makes This Hotel Unique?

Affordable Pricing: Rooms start at CHF 990 per month, making long-term stays in the mountains more accessible than ever.

Open Year-Round: Thanks to self-check-in and digital processes, the hotel remains operational even during the off-season.

Two Target Groups:

  • Tourists looking for an easy-to-book, adventure-packed stay.

  • Long-term guests seeking a workation, creative retreat, or simply a break from city life.

24/7 Digital Guest Communication: With AI-driven solutions, guests can receive support in multiple languages, ensuring a smooth and hassle-free experience.


Beyond the Pop-Up: A Lasting Impact on Arosa

Although The Grand Pop-Up Hotel Arosa is planned as a one-year project, its influence will extend beyond that. By attracting a new type of visitor, not just weekend tourists, but long-term explorers and remote workers, the hotel is helping to diversify the local economy and bring fresh energy to Arosa.

This project is a testament to what’s possible when pragmatism meets innovation.

At hostz, we’re honored to be the go-to digital operations partner for projects like this, proving that the future of hospitality is smart, flexible, and guest-centric.


🚀 Opening on April 16. Be part of the story. Book now at www.grandarosa.ch.





 
 
 

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Ready to digitalize your hotel and get it back on track?

Whether it's a lack of staff, generational change or a lack of understanding of hotel systems. Our digital services will help your hotel or serviced apartment achieve new levels of efficiency and profitability.

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